Social Media IS Your Job!

When: Wednesday, April 9, 2014

Where: Weygand Multi-Purpose Room, 1047

Time: 12pm (Feel free to bring your lunch!)

Facilitator: Dr. Cathy Holbrook

 

Light refreshments will be served!

http://www.huffingtonpost.com/dr-james-michael-nolan/in-higher-education-socia_b_3932373.html

 

In higher education, the tools are always changing and it’s inevitable that some of us embrace them and others resist… social media is that now. Do you remember when personal computers made their way to every desk?  What about email?  How many of you remember people who said “I don’t need a computer!” or “I don’t have time to read and answer email!”  Today, email is our official means of communication and very few of us can imagine not having it, never mind saying we won’t use it.  The point is that social media is another tool in the toolbox that we cannot afford NOT to use…it aids us in communication with students in real time, let’s us put our finger on the pulse of what students are thinking, enables us to market our programs, and to connect with students we may never see otherwise.  Social media IS our job….let’s discuss!

 

 

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5 Tips for Creating Your Own Blog

Have you considered starting your own blog?  Whether it’s for personal or professional reasons, blogging can be a great way to share your story and connect with others.  There are many benefits to blogging.

I’ve had a personal blog for over three years.  It has allowed me to have a creative outlet where I can document life.  Over the years I have covered a number of topics from the renovation of our home to sharing recipes to now chronicling my daughter’s life.

http://www.dmconfidential.com/why-you-should-blog-to-generate-leads/

source

If you’re considering embarking on the blogging journey, here are five tips to hit the ground running:

  1. Choose a blogging platform.  There are a number of blogging sites from WordPress.org to Blogger to Typepad; some are free of charge while others do have a cost associated with them.  Do some research and explore what may work best for the kind of blog you hope to build.  If you would like to blog from your own domain, look into purchasing and where decide who will host your domain.
  2. Consider your niche/interest area.  Find something your passionate about so the writing will come (somewhat) easily.  Blogging does not have to be all-consuming, but it can easily turn into something that is more time-intensive than you expected.  Writing about something you are passionate about will make blogging feel like less of a burden and more of a pleasure when you’re pressed for time.
  3. Create a plan.  Spend some time generating ideas for what you hope to write about before you begin to post.  This may mean doing some research on a topic you hope to write about or spending time taking photos for your blog posts.  It all depends on the type of blog you intend to create.  Other resources to consider are where your images will come from.  Do you have the time and ability to take your own photos or will you use stock photography?
  4. Connect with others. Consider your intended blog audience and how you will build that audience.  Are there people you already know who also blog about the subject or something similar?  Read their blogs and leave a comment or send an email to try to make a connection.  The blogging community can be a friendly place and bloggers love knowing someone is reading their blog and taking the time to comment shows you have considered their content.  Another great way to build an audience is to share your blog posts via social media (Facebook, Twitter and Instagram are popular ways of spreading the word).
  5. Keep a calendar (of sorts).  It can be really helpful to have a calendar and/or journal dedicated to your blog.  This will help you stay organized, as you can plan ahead the types of blog posts you want to write or jot down ideas when you feel inspired.  A blog calendar can be as simple as using a Google calendar and adding notes about the post to the description.

I hope this overview of considerations when starting a blog is helpful.  If you have questions, please feel free to email me at bgoad@bridgew.edu.

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Using Social Media for Marketing at Bridgewater State

Social-Media-Marketing-Approach

BSU Student Affairs | Social Media Marketing Approach

Social media’s ubiquity in our society is undeniable. While many of us have used it for personal, educational, or professional reasons, there may be times when we called to use to advertise our programs and services. After working with some of our departments, as well as the BSU Graduate School and Academic Achievement Center this semester, I thought it may be helpful to share a philosophy on social media marketing consistent with many others in the higher education space.

If you and your department have agreed to utilize social media communication channels to advertise your events or services, consider the following overarching areas:

1. Audience: Who are you trying to reach? Students (resident or commuter), faculty, staff, administrators, parents, alumni, the general BSU community, or all of the above? Often we approach marketing from a “one size fits all” approach and that may not be the best or most efficient way. Consider creating a brief assessment and find out how your audience prefers to receive these messages (e.g. email, text, social media, web pages, printed flyers, etc.)

Also, consider who are the influencers in your intended audiences. Over social media, one way to discover this is to search for their Klout or Kred scores. Using Google Chrome as your web browser, you can install the Klout Plugin and using Twitter.com can immediately see (through their scores) who you should mention and reach out to help amplify your efforts.

Without a full understanding of your intended audience, you may not reach your intended results.

2. Message: What is your intended goal and how can you say this as simply as possible that your intended audience will understand? For example:

- Intended Goal: Get 50 student teams to sign up for the 7th Annual Campus MovieFest Competition
Simply Put: Who will represent BSU at Campus MovieFest in Hollywood this year?
How Will Audience Understand?: Join us on a CampusMovie “Quest!”

Often times we over complicate this step with operational details… instead, keep it simple. If you have to change your audience or have multiple audiences, you must repeat this step all over again.

3. Social Media Tool(s): What main social media tool(s) fit the message(s) you are trying to share with your intended audience(s)? With so many tools to choose from, how can you make this as simple as possible for your audience to consume the message? To continue the example from point 2:

- Social Media Tool(s): YouTube, cross-posted to Facebook and Twitter. Our intended audience are student filmmakers, so using a medium that shares videos is important. As secondary tools, Facebook and Twitter amplify the original message, making it easier to share with wider audiences.

4. What Kind of Help Do You Need? After making decisions on the first three, its important to consider what kind of help you will need to pull of the details together. Will you need to cover any costs not planned for (e.g. Targeted Facebook or Twitter Ads?) How can you use RCC (soon to be Student Affairs) Marketing services to implement some of your ideas? Reach out to those who may be able to help!

5. Defining Success: Finally, determine what types of metrics you will use to measure success. To continue on the example above:

-Final Numbers of Teams for the 2014 Campus MovieFest
- Number of clicks to: Video, Facebook, Twitter, Bit.ly links
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Analytics information from Facebook and Twitter’s backend, including: Unique views, retweets, re-shares, comments, and mentions.

At the end of these steps, you should be able to tell a STORY about what you and your department are trying to do that INSPIRES ACTION to share, encourage, or even take part. As a division, our intention should be to find that story at the intersection of the audience, message, and social media tool used.

How do you approach marketing in your department? Why or why not is social media included in your strategy?

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The Social and Interactive Web: Today’s Web 2.0

atomic-learning-image

As part of SOCIAL MEDIA WEEK, Student Affairs invites you to learn about:

“The Social & Interactive Web: Today’s Web 2.0″

Educators in all areas can benefit by infusing some or all social media communication tools in their learning environments. In this online training workshop, via Atomic Learning, discover how these tools work in order to apply them in educational settings. Thanks to our friend in Information Technology for sponsoring our Atomic Learning series during Social Media Week and beyond!

http://www.atomiclearning.com/highed/siweb 

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BSU Social Media Week 2014

BSU_SMWeek2014_emailInstagram-challenge2

The BSU Student Affairs Technology Committee is proud to present BSU Social Media Week 2014! Social Media Week is a series of events dedicated to raising awareness and providing education around an expanded use of social media, for both educational and professional use.

Each day’s schedule, there are specific learning outcomes:

Monday:

11:30am-1:30pm: RCC Information Booth and ECC Tables: Profile Photos, technical support, social media buttons and swag

11am-12pm: “Building a Strong Social Media Profile” by Michelle Hacunda, University News / Library MDR (104)
Learning Outcomes:
- How to setup a social media account
- When to use your real name, pseudonym, or be anonymous and other Social Media security tips
- The importance of your bio, referring websites, and the type of photo used to represent yourself

Tuesday:
9am-10am: “Using Social Media for Marketing Purposes” by Ed Cabellon, Campus Center / Library MDR (104)
11:30am-1:30pm: RCC Information Booth and ECC Tables: Profile Photos, technical support, social media buttons and swag
4pm-5pm: “Using Social Media to Build Community and Engage Your Audiences” by Jon Bragg, Residence Life and Housing / Campus Center 212

Learning Outcomes:
- How to engage their intended social media audiences
- Which tools are best to engage with students, faculty and/or staff
- Which social media metrics yield engagement goals
- How to create a department marketing approach with Social Media in mind

Wednesday:
10am-11am: “Using Social Media to Find a Job or Internship” by Katie Vagen, Career Services / Campus Center 212
11:30am-1:30pm: RCC Information Booth: Profile Photos, technical support, social media buttons and swag
Learning Outcomes:
- How to build their professional brand using social media tools
- Which tools are best to use when building their professional digital identities online
- How to use social media to connect with other industry professionals

Thursday:
10am-11am: “Recommended Practices for Classroom Social Media Use” by Eric LePage, Information Technology / Library MDR (104)
11:30am-1:30pm: RCC Information Booth: Profile Photos, technical support, social media buttons and swag
Learning Outcomes:
- How to effectively integrate social media into classroom learning pedagogy
- How to use social media to impact positive change and social justice/good
- Highlighting examples from students, faculty and staff on how this is currently being done at BSU

We hope to see you, your staff and students at the events! Thanks for your support!

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“Shifting Tides: Today’s Experience for Tomorrow’s Jobs”

This was the title and focus of the New England Association for the Cooperative Education and Field Experience (NEACEFE) conference that I attended back on November 3rd-5th with Diane Bell, Director of Internships.  The NEACEFE conference brings together career development and academic professionals who work with students regarding internships, cooperative education and other experiential learning programs on college campuses to share best practices and trends in the field.  This year’s conference held at the Sea Crest Beach Hotel in Falmouth, MA was attended by over 50 representatives from schools across New England.

The conference title focuses on some of the changes that are occurring both for professionals (with changes in federal and institutional guidelines for experiential experiences) as well as the increasing and changing demands for our students in the job market post-graduation.  Internship professionals are seeing how increased federal scrutiny of internship programs, issues of payment, higher expectations of employers and the increasing needs of the student populations have changed the landscape of the field.

Of the variety of session provided, I focused in on the following topics:

  • Creation and automation of the internship application, evaluation and grading processes
  • The importance of creating and evaluating internships as an educational tool vs. just a way to get payment or credentials
  • Creation of variable credit internship programs
  • A panel program of experienced career center directors discussing the future of the field

One of the closing parts of the conference was a Dining Etiquette dinner presented by a colleague from Tufts University.  After coordinating these types of programs for years, it was a fun activity to end the conference with that allowed for a lovely meal, great company as well as learning a few new tips!  The small size of this conference and everyone’s collegial nature really allowed for a great networking and learning experience.

With the creation of the new Internship Program department and our two offices need to be coordinated, attending this conference together allowed Diane and I to learn new information, chat with colleagues about the challenges we are facing and to have the time to brainstorm on how we can work together to help advance students experiential learning on campus.  With the movement to an online application process, a review of internship credit approval procedures, internship funding and centralized student data systems this conference came at a perfect time.  There are a lot of changes happening in the field and here at BSU, but I think they will all lead to expanded and better coordinated opportunities for our students.

Submitted by: Laurent Troland, Assistant Director, Career Services

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The case of the doctorate degree

Have you been thinking about pursing a doctoral degree in the future? Is it something you would like more information about?  Do you have questions? Concerns? Are you wondering how balancing a full time job, a family, and your academics will all work out? If so, please join us for our first roundtable discussion of the semester, “The Case of the Doctoral Degree”!

 

Please read the linked article and then join us on February 26, 2014! Cindy Kane will be our wonderful facilitator guiding us through this conversation while also sharing some of her personal journey towards completing her doctoral degree!

 

Date: February 26, 2014

Time: 12pm-1pm (Please feel free to bring your lunch!)

Location: Burnell 132A

Desserts and beverages will be provided!

 

Looking forward to see you there!

The Case of the Doctoral Degree

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